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Products from L’Oreal and Henkel were recognized for their convenience, premiumization, sustainability, and experience.
October 21, 2026
By: Rachel Klemovitch
NielsenIQ (NIQ) announced the winners of its 2026 Western Europe NIQ BASES Breakthrough Innovation Awards.
NIQ BASES Breakthrough Innovation Awards celebrate products that have demonstrated exceptional market performance, sustained consumer demand, and meaningful category impact.
These awards recognize product innovations launched across Great Britain, France, Germany, Italy, and Spain.
Winners were selected using NIQ’s comprehensive view of innovation performance, leveraging proprietary retail measurement, consumer panel, and BASES innovation analytics to identify launches that achieved strong early success and continued momentum.
Guillaume Biojout, West Europe Innovation Practice Lead NIQ, said:
“Western Europe’s breakthrough innovators prove that growth does not always require creating entirely new categories. This year’s winners did not start from a blank sheet. Most stretched a brand shoppers already trusted into a relevant new need. What set them apart was execution: a product worth buying twice, and an organization built to move fast.”
Beauty 2026 Western Europe Breakthrough Innovation Award Winners
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